7 min read
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October 27, 2025

Nueva Andalucía villa: Villa Marketing’s Marbella case study

A 4‑bedroom detached villa in Nueva Andalucía offered at EUR 2.395M — a case study in how Villa Marketing turns Marbella location and outdoor scale into investible yield opportunities.

James Calder
James Calder
Investment Property Analyst
Market:Spain
CountryES

Nestled in Marbella’s Nueva Andalucía, this detached villa presents a focused investment proposition: four bedrooms, three bathrooms and 243 m² of living space on a 930 m² plot, offered at EUR 2,395,000. The property’s frontline position to Los Naranjos golf course, private garden, pool potential and garage make it a clear case study in how a locally rooted agency turns location and asset quality into an investible opportunity.

Discovering the villa in Nueva Andalucía

Property image 1

At first glance the house reads as a Mediterranean family villa with classic proportions and tangible upside. Built in 1990, the property’s high ceilings, large windows and flowing living spaces create a rental-friendly layout that appeals to both long‑let families and short‑term holiday groups. As shown in the photos, generous terraces and garden rooms extend usable living area — a practical advantage for year‑round occupancy in Marbella’s climate.

Key specifications are straightforward: 243.00 sqm internal area, a 930.00 sqm plot, four bedrooms and three bathrooms. The listing includes air conditioning, a private garden and a garage; a swimming pool is present on the grounds. These features drive both marketability and yield potential — outdoor space and parking materially affect net effective rents in Marbella’s premium suburbs.

Investment attributes visible in the photos

The image set highlights three practical investment cues: clear indoor/outdoor thresholds that increase usable days for guests, bedroom configurations that support four‑to‑eight person occupancy, and an exterior footprint that allows modest upgrades without losing character. Photographs showing street approach, garage access and garden privacy help underwrite assumptions about operational costs and renovation scope — information Villa Marketing uses when estimating achievable rents and repositioning budgets.

How Villa Marketing positions this type of property for international buyers

Property image 2

Villa Marketing has 42 years in Marbella’s luxury segment and a specialised focus on high‑net‑worth, internationally mobile buyers. For an asset like this villa they apply a three‑stage approach: (1) location and title verification, (2) yield and cost modelling, and (3) targeted marketing to networks where demand matches the product. Their local presence allows faster verification of second‑home suitability (licences, community fees, proximity to services) — a non‑trivial advantage for cross‑border investors who must factor compliance into total cost of ownership.

For this listing, Villa Marketing emphasises quantifiable buyer concerns: proximity to Puerto Banús and championship golf, typical seasonal occupancy rates in Nueva Andalucía, and realistic renovation budgets to modernise kitchens and bathrooms. Their materials for international buyers combine clear visual evidence (the supplied photographs) with measured financials — price per square metre, comparative comps, and scenarioed rental yields — reducing informational asymmetry that often penalises overseas purchasers.

What the property reveals about Marbella’s micro‑market

Property image 3

Nueva Andalucía sits between inland residential calm and Puerto Banús’s commercial draw. That duality matters for investors: family long‑lets prefer quieter neighbourhoods with good schools and access to golf, while holiday demand concentrates on proximity to beaches and the marina. A villa priced at EUR 2.395M with this specification sits in a bracket where capital appreciation has historically been driven by scarcity of private plots and the quality of outdoor space — attributes this property delivers. When modelled conservatively, the asset can be positioned for stable seasonal gross yields with optional value‑added refurbishment to increase nightly rates or annual rents.

Practical market considerations for buyers

Considerations: title and licensing checks; realistic capex allowance for modernisation (kitchen, bathrooms, energy upgrades); operating cost estimate including community fees and insurance; tax and inheritance implications for non‑resident owners in Spain.

Villa Marketing uses these exact checkpoints when advising international clients. Their team provides localized cost benchmarks and introduces vetted contractors and property managers, which shortens time‑to‑rent and reduces project execution risk — measurable services that protect an investor’s initial yield assumptions.

Using this property as a case study: appraisal and actionable next steps

Property image 4

Start with objective metrics. At EUR 2,395,000 and 243 m², the price is approximately EUR 9,862 per sqm (internal). Buyers should run two scenarios: conservative long‑let (lower turnover, stable annual income) and staged holiday rental (higher peak rates, seasonal vacancy). Factor in an estimated refurbishment allowance — for this villa, a targeted EUR 80k–160k to modernise core living areas would likely lift achievable rates enough to materially improve net yield. Villa Marketing supplies comparative rental evidence and renovation estimates, allowing investors to test these scenarios against local occupancy data.

As shown in the photos, the property’s outdoor spaces and pool are prime levers for yield improvement: modest investment in landscaping, pool equipment and terrace furniture yields disproportionate returns in nightly rates and seasonal demand. The agency’s on‑the‑ground portfolio managers can coordinate these interventions and model returns post‑capex, giving buyers clearer projections than listings that focus on aesthetics alone.

Conclusion and how to proceed

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This Marbella detached villa combines location, outdoor scale and a layout that supports both family living and investor repositioning. Villa Marketing’s local longevity, luxury focus and structured approach to yield modelling make them a practical partner for international buyers who prioritise data and risk control. If you are assessing Marbella assets, request Villa Marketing’s financial pack for this property — it should include comparable rents, suggested capex schedules and net yield scenarios so you can judge the opportunity against your portfolio targets.

For a direct conversation about suitability for your strategy, contact Villa Marketing’s Marbella office and ask for the dossier on the Los Naranjos villa. The images in the listing provide clear evidence of condition and layout; the agency supplies the numbers to convert that evidence into an investment decision.

James Calder
James Calder
Investment Property Analyst

British expat who moved to the Algarve in 2014. Specializes in portfolio-focused analysis, yields, and tax planning for UK buyers investing abroad.

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